M&A Innovation | Revolutionizing Railway Platform Advertising

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The Genesis

Brands are evolving and so is the consumer

Media Landscape is changing

OOH is moving to Digital OOH

Media Vehicles are being re-imagined.

Early adapters are paving the way forward.

In a world with endless distractions, it’s becoming increasingly difficult for businesses to capture and maintain the attention of their target audience through traditional OOH advertising methods.

Introducing “DOOH Display Network” the game changer

The Clutter-Breaking Concept

The Railway Platforms till date had been devoid of Media vehicles that are illuminated and strategically placed at eye level to reach out to the most captive audiences in OOH.
Introducing DOOH Display Network across Mumbai’s Western Railway Platforms with several ‘FIRST’

27 nos. The highest ever Display Screens in a network
CCTV Coverage to monitor real time commuter engagement
AUDIO enabled to make trailers and videos more interesting
1.28 billion audience reached annually
LIVE Streaming for greater engagement

The Solution

A commuter using the LIFELINE OF MUMBAI spends a minimum of 3 minutes on the platform waiting for the train to arrive, practically being receptive to communication around them and that’s where the media vehicle delivers.

The only OOH/DOOH media vehicle in the country with highest ever dwell time, frequency of 3+ and reach of 35 lacs commuters daily.